With the election over and the year almost complete, business owners everywhere are focusing on what’s to come in 2017. While concentrating on how to improve your business next year, it can be easy to lose track of the current one. Finishing the year strong is extremely important in small business and it’s never too late to make changes that can lead to a great finish and an even better 2017.
Keep your customers in your pocket.
The busiest time of year for everyone is the holiday season. This includes your customers, and in the midst of all there is to do, it can be easy for them to slip through the cracks. Make sure you put in the effort to stay connected to your clients and keep your business on their minds as we transition to a new year. One of the best ways to do this is by sending out Holiday “thank you” cards to show your clients just how much your appreciate their business. If you can afford to do so; adding a gift certificate or coupon for the new year will give them a reason to come back as soon as the new year has started. Try not to make this move seem to sales-ey or too pushy, just remind your customers how thankful you are to have them in your life and they will come back time and time again.
Keep costs low.
Holiday season spending is the easiest thing to do, both in our personal lives and in business. The sales, deals and opportunities, presented to us this time of year can be overwhelming and often impossible to pass up. That being said, it can be easy to get wrapped up in the spending spirit and land in 2017 with wallet regrets.
Take hard look at your “musts” vs “wants” for not only the final stretch of 2016 but also for the new year. Cutting costs is the easiest way to cut stress and can benefit your business in almost every way. Starting 2017 with a good ration on your profit and loss statement will be the best gift you’ve ever given yourself.
Use this time to remind customers of other services you may offer. Clients that have stuck with you all year have proven their loyalty, not it’s time to show them what else you can do. Send email reminders and post cards about opportunities that they may be interested in. If you’re a Handlr user, send some snapshots of the various services you have listed on the app, reminding customers that you have more to offer than what they are used to.
You can take this a step further by creating holiday or New Years specific services that will “last for a limited time”. Don’t worry about seeming too pushy, just remember that you’re offering services to your clients that can help save valuable time during the busy season.
Think about how much time you spend managing your scheduling, your clients and your team. Chances are, instead of spending your days growing your business, marketing and bringing in new clients, you’re trapped at a desk and on the phone while you constantly play catch-up. Take a moment to review just how much time you could save if all of these processes were automated. From accounts payables to billing to team management, your days can be better spent. to customer data entry, look for ways to save time by streamlining tasks.
Handlr can help you with all of this. By automating your scheduling, allowing clients to book themselves into your schedule, giving you free tools to manage your team and providing customers with an incredible experience that includes GPS tracking, notifications, cant and automated payments. You can set up your schedule once and never look at it again.
Think about your future.
Our last point brings about the topic of your future. A new year should not be about starting fresh with a clean slate. It should be about building on what you have created and using your experience to grow yourself and your business. Don’t get caught in the mindset of starting a new, this is the wrong attitude. Instead, learn from the mistakes you made this year. What were your biggest flaws? What drove away customers? What took up valuable time that could have gone elsewhere? Follow up with the things that worked; a great marketing campaign, a special deal that brought in clients, etc. Use these to plan ahead and get yourself ahead of the curve.
Handlr can help get you there, as you’ll spend less time in a frantic struggle with your daily operations and more time focusing on the big picture. Our amazing tools are free to use and the cost of our incredible customer features are covered by your clients. Talk to us today about joining the Handlr community and make 2017 the best year your business has ever seen!