Business Insight

Meeting, Sign Contract, Email...Workout?

Why Entrepreneurs should be active:

To many, entrepreneurs appear to live the dream life. They make their own rules, set their own hours, and appear totally in control of their lives. We all admire their passion, diligence, creativity, and drive. However, what many don’t see is the enormous sacrifices entrepreneurs make. Especially serious is the potential damage they do their physical and mental health. Owning a business means long hours, unrelenting movement, and serious mind-bending stress. It is not surprising that many entrepreneurs usually work themselves into early graves. Depression, anxiety, heart disease, insomnia, and addiction are just some of the ailments that frequently plague entrepreneurs.  We all know that we should take better care of ourselves, but for many, the opportunity cost of a couple hours of exercise is too great. Ambitious business owners believe that every waking hour should be spent tirelessly building the business.

It’s important to remember that adequate exercise and rest will definitely not doom your success. Instead, a healthy and active lifestyle is a necessary and rewarding investment. An entrepreneur’s health is perhaps his greatest asset. If he is unwell, he cannot perform his best and his business will suffer. In just a few hours, you can boost your mood, relieve stress, and ensure better sleep. You will feel and perform so much better. You need to temporarily remove yourself from the constant grind of being an entrepreneur and spend some time on yourself. To be successful, you need to be energetic, alert, and focused. Ultimately the goal is to achieve a better “work/life balance” and live a happier, healthier life.

3 Must-Haves for Your Business' Site

Responsive Design 

You MUST have a fully reactive, coherent, and clear design for your website. Your site must offer easy reading and navigation with a minimum of resizing, panning, and scrolling. An awkward and cumbersome web experience is now considered indicative of a low-quality standard of service or product. Of course, your site should be mobile-friendly as well. In fact, Google will now penalize you if your site is not optimized for mobile devices! An investment in solid web design will surely boost your online business. Don't know where to get started? All Square Space sites are automatically responsive. Or you can find a local web designer to guide you how to get started.

Sticky Header 

This feature keeps the header at the top of the page as someone scrolls. The logo and menu is always present and available. This is great because it makes navigating your website seamless and effortless. It also ensures constant branding because your name or logo will always be visible. It is also very simple to do. With just a couple clicks, you can ensure your header stays sticky.

Plugins to capture emails 

Your users’ email addresses are worth their weight in gold. Being able to directly contact people interested in your service offers huge marketing potential. There are great free resources such as Privy or Powr that offer a simple and customizable pop ups for your website to capture email addresses. With this info, you can effectively direct marketing resources.

3 Tips to Overcome Public Speaking Nerves

Snakes, sharks, piranhas, spiders, being buried alive – these are just some of the things people consistently say they fear less than speaking in public. On almost every list or countdown of our greatest fears, public speaking is almost always at the top. The potential for massive embarrassment makes us shutter with fear. Unfortunately for some, public speaking is a vital skill in business. Frequently you will be required to speak in front of meetings, boardrooms, and gatherings. You will not only have to communicate adequately, but eloquently as well. A good public speech could be the key to motivating your employees, frightening your competition, or convincing new customers. To be a successful entrepreneur, you simply need to overcome your fear of public speaking. Hopefully, these tips will help.

1. Find Your Biggest Critic and Get Lots of Feedback

If you are afraid of public speaking, this tip may seem absolutely terrifying. Having someone critique your speaking failures may be as appealing as rubbing salt on an open wound. However, constructive criticism is perhaps your greatest tool for improvement. Critics can point out what isn’t working and can offer you a different perspective. They can call you out on things you would have never noticed. The initial criticism may sting a little, but it will make you stronger. Knowing that you have already faced your biggest critics and survived unscathed will undoubtedly fill you with confidence when it is time to make your next speech.

Don't write down your speech

This tip appears extremely counterintuitive. While preparation is absolutely vital to a good speech, writing it out word for word may not be the best idea. The best speakers are able to effectively utilize the language that people actually speak. Too often, prewritten speeches come off as overly formal and boring. The audience can tell when you are just reciting something prewritten and they quickly lose interest. You rarely use phrases like "In addition," or "In contrast," while having a normal conversation. The language of prewritten speeches can just be awkward when read out loud. In addition, one small slip up in your recital will destroy your flow and, especially if you are already timid, shatter your confidence.  

Don't let your nerves get the best of you

 Everyone gets nervous and no one wants to see you stumble and fail. A small slip up is usually all it takes for a nervous public speaker to totally lose confidence. Relax. Know that you will make mistakes, and that is okay. You do not have to be perfect. If you are really passionate about what you are saying, the words will flow naturally. It may take some getting used to, but public speaking is a vital skill you can learn.

3 Traits of a Great CEO

Organized

If you have ever been in the cockpit of an airplane, you know that the many tools a pilot needs are clearly and meticulously arranged. The speedometer, altimeter, and GPS are right in front of him, exactly where they need to be. A pilot knows precisely what he has to do and when he has to do it. If things ever go awry, he can rely on this system of organization.  A CEO, as the “pilot” of his company, needs the employ the same system of organization. If your instruments (financial statements, marketing reports, etc,) are missing or miscalculated, you can’t make the right decisions. In addition, your time, your most precious resource, should be spent on the important stuff, especially when it is getting hectic.  When things inevitably go wrong, you can trust that your system of organization will help you solve the problem.

CEOs too, like great generals, need to inspire their “troops.”

Walks the Walk, Talks the Talk

One of the reasons George Washington was so revered by his soldiers was because he would fearless lead them into battle. Unlike other generals, he was on the front lines, leading the charge. CEOs too, like great generals, need to inspire their “troops.” They need to model the work ethic, attitude, and passion they hope to see in their employees. If the boss demands his workers should be responsible and diligent, he needs to model that behavior. Nothing inspires people like seeing their leader working just as hard, if not harder, than them. Not only will this yield inspiration, but respect as well. When your employees see how invested you are in the enterprise’s success, they will undoubtedly gain respect for you. When you actually “walk the walk” you become a much more effective leader.

Responds Well to Criticism

As many CEOs know too well, you can never be perfect. You constantly have to make decisions and any decision you make will inevitably be criticized. A big mistake is never listening to complaints and detractions. Too often, we take criticism to personally. John Wooden, the legendary college basketball coach, taught that “You can't let praise or criticism get to you. It's a weakness to get caught up in either one“ The best CEOs listen to their detractors and reanalyze their decisions. You should not bend to the will of anyone, but instead realize you are not infallible. Take criticism, especially constructive criticism, as an opportunity to better yourself and the decisions you make. This way, you will constantly grow and improve.

4 Tips for Keeping the Frustration at Bay

Running a small business can be more than a little frustrating. It tends to bring about emotions you didn’t even know you had. Being frustrated can cloud your mind and affect your thought process, causing poor decisions and lack of proper judgment.

1. Stay focused

Frustration is a poison that seeps into all aspects of your life. If you aren’t careful, it can cause you to neglect other tasks as you fixate on your frustration. Don’t let this get the better of you and take your focus away from what really matters.

2. Don't let your frustration affect your judgment.

As a business owner, your final decisions can make or break your business. Making clear, rational decisions requires a clear and rational thought process. Frustration is the enemy of rationality, causing you to overthink and develop delusional thoughts.

Therefore it’s absolutely crucial to force yourself to take a step back breathe deeply. This applies to every aspect of business, from a terrible employee/client, a bad review, a poor month or any of the thousands of other problems a business must deal with on a regular basis. Keeping your cool is what separates good leaders from poor leaders.

3. Focus on Progress

Instead of wasting time focusing on the cause of your frustration, invest your time in tracking the progress you make. This will not only ensure that your actually getting the tasks you need to completed, but will cause you to forget why you're so frustrated in the first place. These things need to get done, so just ignore your frustration and put in the grind.

Record and track your progress however you see fit, this will give you peace of mind as you cross off tasks left and right. If your frustration starts to stunt progress in areas outside of your work life, be sure to take notice. As we mentioned earlier, the blinding effects of frustration can be the downfall of much more than just work life.

4. Find An Outlet to Express your frustration

Often times frustration exists because of an inability to express concerns or problems in the correct outlet. If it stems from trouble at work, make sure that you create a constructive environment where healthy criticism and concerns can be properly addressed.

There’s a big difference between properly bringing your concerns to light, and doing so in a way that can cause problems in your business. This is why it’s crucial to create a business environment that allows you, your team members and clients to feel comfortable talking about what causes frustration. Remember that you might not be the only one frustrated in your business.

Small Business Talk: Avoiding the Summer Slump

For a child, summer is unquestionably the best time of year. Long, sunny days mean trips to beach, afternoons at the pool, and best of all, no homework. But for the small business owner, summer can be the worst season of all. Many companies experience a “summer slump” in June, July, and August. They struggle to find new customers and revenues don’t grow. You must avoid this dreaded “slump” at all costs. Doing so may require an investment of creativity, but it is necessary for success.

A great example is Starbucks. In the early days, people doubted if the chain could maintain sales in the warm summer months. Who would want a hot expresso in the middle of July? Starbucks, unwilling to submit to a seasonal drop in sales, innovated and debuted the all new “Frappuccino.” This iced drink has earned Starbucks billions and ensured they stay relevant all year round.

Where most see problems, you should see opportunity.

Like Starbucks, you should not settle into a “summer slump.” When revenues go down, it is up to you to boost them back up. It’s not time to take a break; it’s time to launch more marketing! This season offers exceptional opportunities to drive growth. Summer outings, events, and holidays have enormous marketing potential. You could host a BBQ for loyal customers, hand out flyers at a festival, or create summer themed giveaways. It is all about adapting your marketing techniques to the season. Where most see problems, you should see opportunity. Don’t accept a drop in sales, get creative and your summer may just become your favorite season again.

Step Back to Move Forward

No one said starting a business would be simple. As Shakespeare once said, "Uneasy lies the head that wears a crown."  In today’s environment, owners have to do it all. They need to be accountants, customer services representatives, digital marketing experts, and more. Too often, owners are overwhelmed by the details. Organizing invoices, tracking employees, and chasing payments all distract from the real goals of the business. Instead, you should be ensuring the quality of your service, engaging with customers, and driving new growth. There simply aren’t enough hours in the day to do it all.

There is an expanding school of thought that entrepreneurs shouldn’t be judged by how many hours they work, but rather by how effective those hours are. “I work 60 hours a week” shouldn’t be a badge a pride, but rather a sign you may be going wrong. Diligent, consistent work is the key to growing a business, but if it is focused in the wrong area, your efforts may be in vain. The solution is delegation. For many new business owners, it is very difficult to relinquish control. You need to be sure that the job still gets done right. You need to guarantee the payments are on time, your employees are where they need to be, and the budget remains balanced. But there really are tools out there that can help. Handlr has the resources to assist you more effectively in delegating and managing tasks. Our system makes handling finances and logistics a breeze. Applications like Handlr are so appreciated by business owners because not only does it do their tasks efficiently and correctly, they free up a lot of time for you to do what is really important – running your business.

To see Handlr in action, book a demo here.

Survival of the Tech-Savviest

It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change.
— Charles Darwin

There was a time when if you wanted a ride across town, your only choice was to call a cab. Now, with a few taps, you can call an Uber or Lyft and get where you need to go. To many, the instructions to “call a cab” now seem strange and outdated. While paying for your ride with your phone was once thought of as unusual and unsafe, it is now rare to find someone with more than $40 dollars cash in their pocket. Although cabs were often dirty, slow, and expensive, you can argue that their biggest weakness was failure to change.

The point of this illustration is that you have to adapt to survive. The most successful businesses are the ones that embrace change and continue to give real benefit to their customers. This means adapting to and accepting new methodologies that technology now offers. Not only will platforms like Handlr make your business more efficient, they will help you compete in a market that is relying more and more on technology. “Oh, I just pay you on my phone?” is no longer a weird request. Oh, no more paperwork & invoicing? -- It is quickly becoming a valuable and appreciated convenience. The ability to directly message customers is revolutionizing customer service.  Scheduling appointments in a few clicks is becoming the new standard. Businesses who fail to adapt to the increasing demand for mobile and digital services won’t be able to compete. The competition is changing and customers are taking notice. For today’s businesses the choice is clear: you either adapt to new technology or go the way of the dodo.

To see Handlr in action, schedule a demo to see the magic here.

Looking to Flex Your Word-of-Mouth Muscles?

A personal training business can be a difficult thing to market. While a strong online presence can definitely boost business, most of your clients are going to come from referrals and word-of-mouth advertising. When a client is happy with their progress, and enjoying their time in the gym, they’re going to tell others.

You’re not only training someone to be physically successful, but also helping them to be successful in general.

It’s a very logical outcome --when you work with a customer, not only do they see physical results, but they gain confidence actually feel different. They start to believe in themselves, and they talk about you to their significant other, to their family, to their friends & neighbors. Don’t forget that you're not only training someone to be physically successful, but also helping them to be successful in general. Now you have successful people advocating for you in the community.

Of course, you can expedite this process by taking steps to encourage referrals. Lynne Wells, a personal trainer in New York City, takes a very candid and simple approach, letting clients know when she has an opening in her schedule. “I'll also put postcards out around the neighborhood where I work,” she says. Or you can offer a financial incentive, such as giving clients a discount on their next month’s fee if they send a referral and that person becomes a client.

This doesn’t mean you can’t speed up the process and encourage referrals. Posting flyers in the neighborhood, sending out postcards can help keep you in your client's thoughts incase a friend mentions that “they need to get back in shape”. Financial incentives, such as group deals and bring-a-friend specials can also work wonders.

Create a gift certificate for a free evaluation and one or two exercise sessions to your clients for them to give to someone else. Do this around a holiday, or tie it to some seasonal event to make it stand out. A “get in shape for summer” is a great scare-tactic to touch on the fear of not being beach-body ready.

Getting your foot in with the medical community can be difficult to do, but well worth it. Participate in health conferences, speak at community organizations, and volunteer with groups where you're likely to make contact with health-care providers. If you meet a doctor at a social event, follow up later to let him know about your services, he may just recommend you to clients in need of exercise or a life change. If you have a studio, consider hosting an open house so health-care providers can see what you have to offer.


Boosting your word-of-mouth advertising is the best way to increase your client base. Steadily build your community reputation with these tips and tricks to grow your rate of referrals and boost your growth.  

3 Lessons for Service Based Startups

Often times when we hear of the word, “startup,” we tend to automatically think of Silicon Valley/Beach tech start ups. Or a garage-based company on the verge of becoming the next big Uber overnight. Let’s ditch the social connotations --This term is generally meant for any organization or business on a mission to find a good, repeatable, scalable business model. From Handlr’s personal experience, it’s quite a wonderful ride to be on. The struggles of working from sunrise to sunset, running off to a meeting that started 10 minutes ago, or just juggling life, they’re predominant in our lives. These struggles confront the face of any entrepreneur launching their start up business regardless of industry. We’d like to share 3 lessons we’ve learned along our journey with service based startups:

Bootstrap and hold on tight

Funding your business from your own savings account lights the biggest fire under your @$$. There’s no cushion from a wealthy bank or investor, just you, yourself, and your business-baby. Staying self-funded leaves you no other choice but to focus on revenue and makes you think, “What’s going to make me money from Day 1.” And the perks? You stay your own boss and you learn the value of the dollar much faster. This is why you chose this entrepreneur lifestyle, don’t forget it 

Stay self-funded as long as possible.
— Garrett Camp, founder of Expa, Uber, and StumbleUpon

 

Be fearless

Nothing will end your career as an entrepreneur faster than fear. Having doubts of the worklife you want will inhibit your visions to come to fruition. Fear is also a game of perception. You can see challenges as opportunities of growth, or obstacles that you’ll be stuck behind forever. Challenges, obstacles, failures, whatever your fear is and however you word it --will always be there and it’s a matter of how you react to them. Failure is expected in our industry and will happen at some point in your career. Just remember, be resilient, take it in stride, learn from it, and get back on the bull.

You jump off a cliff and you assemble an airplane on the way down.
— Reid Hoffman, LinkedIn co-founder

 

Solve a problem

If you can help people accomplish something in a much more efficient way, or solve a problem, you are probably off to a great beginning in the startup world. Ask yourself, “Is my idea/service different than the competitors in the market?” That’s your value. So provide a solution, find your value, and the profit will follow.

Make something people want.
— Alexis Ohanian, Founder / Reddit, Hipmunk, and Breadpig

Frequently Asked Questions: What's Handlr's Pricing?

We frequently get asked the question of, “What’s your pricing?” And we realized that this is something that needs a little bit of explanation. So, we decided to expand this conversation into a blog post where many other entrepreneurs in search of a business management software probably have the same question as well. Also, we want to open up the dialogue with our audience about their thoughts and opinions on this --please feel free to leave comments on this blog post at the end of your reading, we’d love to hear your feedback!

Handlr For Businesses

Our Handlr Partners have complete access to the entire platform for free. Seriously! Businesses can apply, receive an invitation code from us, fill out their company profile/information, and voila! Businesses can manage their team members’ schedules, manage customers, see reports, invoices, and more. To paint a detailed portrait of the whole process, the free version means that you can create appointments in your schedule, and whoever is assigned to the job will get a notification on the Handlr Team App (given that they’ve downloaded this on their smartphone) that they’ve been scheduled for an appointment. The team member can get directions to the job, check-in to the service, check-out when completed (business and customer gets notified of this), and the business gets paid instantly. It’s a beautiful thing.

Handlr for Customers

Let’s say your customers contact you directly to book an appointment with your business. Well, that gets pretty hard to manage when your business is expanding, and before the day is over you have hundreds of booking requests in your inbox, texts, voicemails and other channels of communications you have. By becoming a Handlr Partner, your customers can book you through our Handlr App. And we charge a 15% service cost that customers pay for the convenience. There’s more in it for them. Your customers can instantly chat within the app with you, and the assigned employee about their booking. The team member can send photos and updates about the service to your customer in real-time. And the customer can trust your business that the job is getting done with Handlr’s GPS tracking. They can also book other services on the app as well. For instance, if you’re a dog walking business, your customers can book a Private Dog Walk with you, and also find a local dog groomer on the app as well. We onboard complementary business so both businesses swap customers and your company grows.

We’ve had businesses that choose to have their customers pay for the 15% cost, or, some of our other Handlr Partners cut their prices back a tad and absorb the cost. There’s no right or wrong way of approaching this, just whatever works best for your business model.

The Takeaways

Handlr is free to use for businesses and that includes the entire dashboard log-in with 100% access to all the business management tools, and team member Handlr app. When customers book you through the app, the customer gets charged a 15% fee of your service price and they get to easily book you and many other services on Handlr.

If you are interested in seeing Handlr’s magic in action, schedule a demo with a rep, or apply to be a Handlr Partner here.

For any questions, feel free to email us at hello@myhandlr.com or leave a comment below.

Ch. 15 of the Comprehensive Checklist for Growing Your Business: Take time off

You’ve gotten this far into your business - congrats! Let’s take a moment to reflect where it all began. Remember when you thought, “If I start a business, I could avoid the 9 to 5 typical job!” But then, you quickly realized that it was a 24-hour job and you had to stretch your expertise in areas you never thought you needed? During those *precious* moments of scarfing down food in the car, or putting on the same clothes as yesterday because you don’t have time to do laundry, did you ever feel a glimpse of hope that this madness would calm itself down? You can stop the hamster wheel and achieve the freedom you deserve.

Let go of control and put the systems, processes, and people in place that you can trust to run your business without you. Always consider upgrades you can do in your business’ operations that will save time and money. Is it automating your processes? Shifting responsibilities to people with strength in that particular area or perhaps utilizing technology that saves countless labor hours and dollars? These are critical questions and a state of mind that a skilled business owner would always consider. What if something happened to you? Would your business still survive?

Write down your goals for 2016. What do you want your business and more importantly, your life, to look like? Life is short. Do everything you can to make the most out of it now. It may not happen in one night, but take the necessary steps to put your business on autopilot so that you can take a vacation and get paid while you’re not working. You may be burned out, but keep dreaming big and keep taking the steps to move towards your ultimate goal.

By now, if you've read every chapter of the comprehensive checklist, your business should be in a place where you can sit back and watch it run itself. If you’ve signed up to use Handlr, you can have a bird’s eye view of your business in action from anywhere in the world. Book that plane ticket, and experience life that you’ve worked so hard for. And give yourself a pat on the back! It takes guts, will, and fierce determination to be an entrepreneur. Here's to a bigger, better business!

5 Reasons Why Small Businesses Fail

 

01. Not staying on top of consumer needs

In our previous blog post, “Don’t Fear the Feedback” we stress the importance of always keeping the dialogue open with your customers on how they’re feeling about your business. By always engaging with your audience, you get a direct response of areas of improvements that you may have never identified. This doesn’t necessarily mean taking every word literally and doing as they wish. But figuring out why they have these hiccups with your business, and implementing a strategy that best fits your business’ needs is the way to go. You can broaden the scope of how you collect your feedback by emailing a simple survey, leaving a quick form to fill, or if you’re using Handlr, your customers can automatically review/rate your business right after the service is performed, straight off their phone.

02. Burnout

Burnout is way too common of a problem with small business owners. It’s a double-edged sword to do what you love but it requires so much effort to see little growth sometimes. No one realizes that to be an entrepreneur, is to also sign-up for a 24 hour job. You live, breath, and sleep your business and that can throw you into a crazy, go-go-go mentally. Some tips to avoid the entrepreneurial burnout:

  1. Hire a team you can trust - find skilled, high-quality workers that want to be apart of your business’ growth. From our past experiences, our best employees come from referrals from family and friends, or using hiring platforms like Hireology to match up better candidates and hire smarter.

  2. Don’t be afraid to delegate the work - have trust in your team members to check off some of your tasks. It will challenge them in ways that help them grow, and make them feel like a true MVP on the team.

  3. Put automation in place - by utilizing business management platforms like Handlr, it can save you hours and hours per week on mundane tasks. Forget dealing with that stack of paperwork, and embrace freedom with automated scheduling, invoicing, and more.

  4. Take a vacation once in awhile and don’t feel guilty about it - we all know and need that friend that forces us to go on a weekend getaway. And once in a blue moon, you’ll half-heartedly say yes and go. But so does your laptop, your phone, your forms, and before you know it, you’re still working on your R&R time. Taking a step back and breaking your work state-of-mind is a great thing to do. Listen - it’s a great thing to give yourself a real break. Taking a vacation refreshes the mind and lets you come back to your Monday more focused with new perspectives.

03. Not staying on top of digital trends

Technology is an ever evolving industry, and it’s a challenge for business owners to stay current with already little spare time. This little investment of just keeping in-the-know with the tech industry can pay off big amounts for your business. Check in on the “technology” section of your news source, get ideas from your customers and other business owners, or discovering emerging platforms on your own that could potentially help launch your business is what this is all about. And don’t be afraid to learn new things! Being complacent with your software that was designed in 1999 is definitely holding your business’ potential back - exponentially. It’s time for that upgrade. This also ties in with point 1. of keeping up to date with your customers’ needs. If your customers are always using their phone to find information or buy products, it’s a clear indicator of perhaps you’d want to expand that way as well.

04. Profitable Business Model

At the end of the day, if your business isn’t showing profit, it’s in a state of decline. Identify where the money gets made and shift your focus. It’s a game of trial and error but there’s a tremendous amount of gains to be made. We all know of the beginning story of Zappos where they weren’t even sure consumers would be comfortable with buying shoes online. So what did they do? They threw up images of shoes and a couple of “Buy Now” buttons to gauge the response. Orders flooded in, and they had to scramble to buy shoes from retailers to fulfill orders. Now, they make over $2 Billion in gross merchandise sales per year. The lesson learned? They weren’t afraid to research and investigate where the money was. Identify your profitable strengths or else you’ll end up in the 80% business failure bracket.

05. Out-of-Control Growth

This is an unfortunate scenario of overnight success that we’ve seen too frequent in the past. Businesses nail a product and the demand is skyrocketing high. But the infrastructure is lacking - not enough hands on deck, manufacturers aren’t solidified, the business owner takes out a huge loan to make the ends meet, and things just go flying out of control. Sometimes, baby steps to scaling a business is the route to go where you can control and fine-tune details just the way is needed.

The take aways: Failure is expected in the entrepreneur world but it’s the reaction to it that matters. See failures as a learning opportunity and lesson for the future. A true entrepreneur will get back up from the failures, find a new venture, AND apply the lessons learned from past failures to come back stronger than ever. Be resilient, persistent, and dedicated to the work will pay off down the road.

Ch. 14 of the Comprehensive Checklist for Growing Your Business: Preparing the Army

Putting your business in the forefront of your network will give you the exposure your business needs to reach its potential. If you’re a mobile business ready to scale, Handlr will do that and more. However, some questions must be answered before you make the jump. Are you mentally ready for growth? Do you have enough team members to support all of these new customers? Here are some great starting points if you’re looking to bulk up the size of your company.

Hiring a Bigger Team

  • Ask for referrals. Sometimes, the best workers come from a friend of a friend that knows the person on a closer level. These referrals can vouch for a person’s character and give you more insight to what he/she is like versus sifting through a stack of applications.

  • Use your resources. If your referrals don’t seem promising, it’s okay to turn to Craigslist, Indeed, LinkedIn or ZipRecruiter to find new team members. Some best practices include asking specific questions relevant to the job responsibilities and requiring a cover letter to discover the perfect candidates.

  • Dig deeper. Once you weed out a majority of the candidates, ask for more detailed information in an email and then seal it in by scheduling a phone interview. Once they have passed the phone interview, meet in-person. Just remember, it’s good to have options so don’t be in a rush to hire the first good candidate you come across. Go through all the possible candidates, take your time in getting to know them and invest in a highly skilled team member who’s willing to stay long-term.

  • The nitty gritty. Run a background check on your new hire. It’s a necessity now these days with the job market. Too many candidates make false claims of themselves that could backfire against your business. Depending on your business type, if the team member is required to drive a car for their duties, it’s wise to get a driving record check to make sure that you are hiring someone with a clean record. We like using Checkr to perform all of these tasks.

Now, what?

Paperwork first! If they are an employee, make sure that they read and agree to your Employee Handbook and don’t forget to give them their W-4 form. If they are an independent contractor, be sure to give them their Independent Contractor Agreement and a W-9 Form to fill out.

Update your bookkeeper about your new hires and add them to payroll. You can also use platforms like Zenefits to keep hiring streamlined and easy.

The most important thing you can do to make your new team member feel welcome is to have them build authentic, personal relationships with other members of your team.
— Matt Stjernholm, ReWork Blog

When hiring a new person to join your team, invest a great amount of time to fully train them. Ride along with them for at least one week and then have them ride along with a few of your other team members. This ensures that they get a fully immersive training experience. Setting up a buddy system is setting up them up for success. New hires need resources to turn to when they don’t know what to do or if they have questions.